About Fitz & Follwell
Fitz & Follwell began with the simple idea that the most fulfilling travel experiences are created by connecting with locals and discovering places both authentically and sustainably.
We’ve always believed that the best way to explore a destination is by bike or on foot, providing the ideal pace to ignite all of your senses.
We are very proud to have gained a solid lasting reputation from consistent 5-star reviews, to international press features, award recognition from the travel industry, and loyal recognition of our brand from our local community.
We are a passionate team of Quebec City ambassadors who love our jobs. Every day, we get to meet travellers from around the world and show them our favourite city – Québec City!
Shea's Grandma "Fitz" and Grandpa "Follwell" inspired the company name
Founder & Co-Director
We’re celebrating Fitz & Follwell’s 10th Birthday this season. I’m as proud as can be.
Fitz has always been a family affair.
In 2009, my cousin Rob ordered my first 10 bikes to his newly opened Toronto bike shop, Bateman’s Bicycle Company. We built them up and loaded them in a UHaul to head back to Montreal. There I set up my $100-a-month laneway garage and hit the ground riding.
My Mom was working at digital agency and developed our first website and flyers. They worked – I was taking bookings on my cellphone as I lead my groups along the wonderful bike paths of Montreal. I was the sole guide & only staff member!
I soon outgrew the garage and my Dad helped setup a new storefront space near Mont-Royal, Montreal’s soul of a mountain park. We began repairing local’s bikes and ordering them gear. Soon enough we were a full fledged community bike shop selling hundreds of bikes a year with national recognition. We were busy, but…
I was happiest out riding my bike showing people around my ‘hood.
My approach was casual yet carefully-crafted. My early reviews and feedback continually mentioned “riding Montreal with Shea was like having a friend show you around his city.” Those kind of experiences with me spread back to people in Boston, Melbourne, Berlin, and all over. Word of mouth was my friend in those early days.
My first memories of visiting Quebec as a child was driving alongside the mighty St. Lawrence River from Montreal to Quebec City, then another further 250km onto Tadoussac where the fresh water begins mixing with the salt, and the blue and humpback whales come to play.
Once I moved to Montreal, a made an almost annual pilgrimage to Quebec’s winter carnival. I was amazed by the ice castles and ice sculptures and impressed with the creative output of the Québecois.
When Diego launched BA Bikes there were no bike lanes in Buenos Aires.
He didn’t hire ‘cyclists’ as guides, but rather charming, personable hosts that would show guests why they loved their city so much. It paid off – within a few years Buenos Aires developed an impressive network of cycle lanes and catapulted to #14 on the Copenhagenize index of bike friendly cities, and he had a staff of a dozen locals loving their jobs. His background in designing systems and procedures for other tourism businesses was put into practice in his own company.
Love would take him from Argentina to Quebec where he has landed comfortably at Fitz and helped integrate the company into the Velo Quebec headquarters in Montreal.
Diego and Shea are now partnered in operating Fitz and both are creating new tours for new destinations as Fitz expands!
The Fitz Team
Veronique wears many hats as Fitz’s head Tour Coordinator. She’s been with Fitz for more than 3 years and is a graduate of Art Therapy. She’s the Creator & Guide of our Montreal Street Art Tour!